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July 2015
From The Director

Greetings,

While we are happy to leave the rainy season behind, that mean’s the summer is only going to get hotter, especially in Tokyo. One of the most popular ways to beat Tokyo’s scalding streets is with an ice-cold beer, either al fresco at one of the city’s famous beer gardens, or in one of a growing array of craft brew pubs. Yes, the global craft beer boom has invaded Japan. And that means the country’s major breweries have taken notice. How is the suds marketing likely to shake out? Please read on to quench your thirst.

While you’re cooling down, don’t forget to keep the heat on your own financial planning. Our objective is to help you get the best results possible. Please feel free to contact your financial advisor at any time. If you do not currently have an advisor at Select, please reply to this email and one of our senior consultants will contact you promptly.

Best Regards,

Imants Katlaps

Managing Director

Article

A BIG HEAD FOR SMALL BEER IN JAPAN

Japan’s beer market is in many ways a microcosm of the nation’s fortunes as a whole. Fuelled by a post-work drinking culture that boomed along with the rest of the economy in the 1980s, it rose to a head in the early 90s, before turning flat during a long period of stagnation and decline.

Currently, the nation’s beer market sits at a level around 20% lower than its 1994 peak.  However, one area of optimism for the industry has been the growth of craft breweries. It’s a shift that goes back to the same year, 1994, when the Japanese government loosened the restrictive minimum production thresholds that shut out small brewers and effectively handed a monopoly to Japan’s four main brewers: Asahi, Kirin, Suntory and Sapporo...

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